Beyond Personalization: The Paradox of AI-Driven Marketing and Consumer Trust in the Age of Data Privacy Concerns. International Journal of Economics Management and Social Science , [S. l.], v. 8, n. 3, p. 77–86, 2025. Disponível em: https://journal.salewangang.net/ijemss/article/view/26-09-2025. Acesso em: 18 may. 2026.