Storytelling As A Strategic Tool In Marketing Management:Theoretical Integration Between Emotional NarrativesAnd Brand Equity Formation To Create Long-Term Impact On Consumer Behavior. International Journal of Economics Management and Social Science , [S. l.], v. 9, n. 1, p. 217–228, 2026. Disponível em: https://journal.salewangang.net/ijemss/article/view/46. Acesso em: 3 apr. 2026.