The Role of Live Streaming Marketing, Flash Sales, and Electronic Word-of-Mouth in Driving Impulse Buying Behavior among TikTok Shop Consumers. International Journal of Economics Management and Social Science , [S. l.], v. 9, n. 2, p. 562–572, 2026. Disponível em: https://journal.salewangang.net/ijemss/article/view/139. Acesso em: 7 jul. 2026.