The Dark Side of Data-Driven Marketing: Consent Fatigue, Privacy Concerns, and Consumer Resistance in Personalized Advertising. International Journal of Economics Management and Social Science , [S. l.], v. 9, n. 2, p. 1–6, 2026. Disponível em: https://journal.salewangang.net/ijemss/article/view/92. Acesso em: 18 may. 2026.