PT Perta Arun Gas Energy Self-Reliance Strategy in CSR Implementation to Enhance Corporate Image and Stakeholder Satisfaction
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This study aims to determine the impact of energy self-reliance strategies in the implementation of PT Perta Arun Gas’s CSR initiatives on enhancing corporate image and stakeholder satisfaction. The study was conducted among residents of the villages of Ujong Blang, Blang Panyang, Padang Sakti, Blang Pulo, and Blang Panyang. The reason for conducting the study among the communities of these villages is that they are in the company’s surrounding area and directly experience the impacts of PT Perta Arun Gas (PAG)’s operations in Lhokseumawe City. All variables in this study were measured using a Likert scale. This study employed a quantitative method, utilizing primary data obtained by distributing questionnaires to 390 members of the public. The data analysis technique used is moderation regression analysis with the assistance of WarpPLS software version 7.0. The results of the study indicate that the energy independence strategy in the implementation of CSR at PT Perta Arun Gas has a significant effect on corporate image and stakeholder satisfaction; furthermore, corporate image also influences stakeholder satisfaction. Meanwhile, the results of the moderation regression analysis indicate that corporate image is unable to moderate the effect of the energy independence strategy in the implementation of PT Perta Arun Gas’s CSR on stakeholder satisfaction; in fact, corporate image weakens the effect of the energy independence strategy in the implementation of PT Perta Arun Gas’s CSR on stakeholder satisfaction.
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